![]() Read more: Range preview: Waitrose Plantlife and GoVeggie 2021 The Grocer understands the name change comes after Waitrose reached an agreement with an Austrian company, Lemberona, that has held the Plantlife trademark in the UK since 2020. ![]() The retailer introduced Plantlife in September 2021 as part of its biggest ever own-label vegan and vegetarian new product launches. The phase-out of the old brand and rollout of the new one will begin by the end of the month. “Customers will still be able to get the same fantastic products as well as new additions to the range.” “We are extending and relaunching our Plantlife range as Plantliving,” a Waitrose spokeswoman said. The supermarket is now relaunching the vegan range with the new name Plantliving, The Grocer can reveal. Waitrose is having to change the name of its Plantlife vegan range because another company holds the trademark. Waitrose first launched Plantlife in September last year Lumina Intelligence: UK Food & Drink Reports.
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